What is a “Green” Animal Shelter?

Green Pets America eco green animal shelter
Green Pets America eco green animal shelter

People often ask me; how did you come up with the name Green Pets America. They generally say I understand pets, and America, but why green? They laugh and ask are your rescued dogs green? Well they aren’t green, but green is very important to us. Green plants us {excuse the pun} into the green movement.  

What is the green movement?

The green movement as we think of it today has evolved considerably since the early days. To understand the modern green movement, we have to trace its origins back to the beginning.

So, let’s get started: While many people associate the beginning of the green movement with Rachel Carson’s breakthrough book Silent Spring green environmentalism is in fact rooted in the intellectual thought of the 1830s and 1840s. In fact, the “environmental movement” is a significant thread in the fabric of American philosophical thought most famously accredited to Henry David Thoreau. And later tangibly expanded upon during the era of American pragmatism in the latter half of the 19th century. Green Environmentalism is at once innovative and practical, idealistic and active, one could easily define modern environmentalism as quintessentially American.

“Green Conservation is as American as Teddy Roosevelt”

Though the federal government had begun taking actions to preserve our open lands in the late 1800’s, it was Teddy Roosevelt and John Muir who publicized and popularized conservation. Teddy’s visit to Yosemite in 1903 gained national publicity. By 1916 the National Park Service had been established with leadership by Stephen Mather.

But just as swiftly, the World Wars – sandwiching the traumatic Great Depression – forced environmental concerns to the background of public thought. While the Sierra Club continued to grow rapidly and became instrumental in establishing many vast National parks during these years, environmentalism as we know it today was not a concern for most Americans – or, consequently, the federal government.

It would take disasters and threats to bring environmental issues out of the sciences into the mainstream America again. Green environmentalism in America today is defined as leaders who advocate and educate for the sustainable management of resources and stewardship of the land and the environment through changes in public policy and individual behavior.

And, in its recognition of humanity as a participant in (not enemy of) ecosystems, the movement is centered on wellness, ecology, health, and human and animal rights.”

What is a Green Business?

What does it really mean to be a green business? Sure, many businesses are talking the green talk, but are they really walking the green walk?

  • People, Planet, Profit  – Triple Bottom Business Line
  • People, Planet, Pets, Profit   – Quadruple Bottom Business Line

A  “green business” has the environment, a social benefit to America, as well as profit. Hence the term Triple Bottom Line; standing for Profit, People, and Planet.

Essentially, the triple bottom line takes ecological and social performance seriously, building it into a three-part organization model that functions along three axes: people, planet, and profit. In other words, rather than considering only profit in measuring a business’ success, the triple bottom line gets companies thinking beyond money to social and environmental factors as well

“Green” is a term that’s thrown around a lot these days to refer to all types of things. From consumer goods, to automobiles, to building to lifestyle choices, everyone’s talking green.

At the very core, green businesses choose to operate in an earth-friendly fashion. They work to adapt their policies, practices, and principles so that they produce a positive result for the environment–whether they’re trying to solve an environmental or societal problem, or they’re just attempting to produce a product that has a smaller footprint.

Green Pets America is a green non-profit business. We have to mentally operate as a profit business however to carefully manage our resources and assets. We however go one step further. We add one more criteria. We expand from a triple bottom line to a quadruple bottom line. We add Pets. Our “Green” definition is People, Planet, Profit, and Pets.

So, in practical terms what does “Green” in our name have to do with the green movement? It means many things on multiple levels. It ties us into the green movement. People, who understand and respect green, understand our values. They understand and relate to our mission and goals. Green is a mission and a value to us. It means we focus on the triple bottom line as any good 21st century business, planet, people, and profits.

But we also add pets. Those who practice “green” understand the desire to not dispose of garbage and pollute our waters and land. Those who respect our planet and people and businesses making profit understand if we should not dispose of garbage, shouldn’t we not dispose of our animals as well. So it means don’t dump, discard and dispose of 4 million shelter animals a year. To us green means recycle, it means fresh and new and sustainable. We educate about the green concept of rescue and recycle. Recycle means adoption. It means foster homes. It means save lives, not destroy lives.

And Green means community animal shelters that are built green. Green shelters protect the environment. They save money for taxpayers. They are cheaper to maintain. They respect the land. And green shelters are good for the animals and the employees and volunteers who work there. Green shelters are open and airy. They are beautiful places for the communities’ citizens to go reclaim a lost dog or adopt an abandoned dog or cat. Green shelters save more animals.

Green Pets America – the leaders in eco green shelters. The future of animal welfare in America”

Author: Steve

Author, Director Green Pets America.

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